At Paxonix we understand the compelling drive within CPG companies to:
- Speed time to market
- Ensure the highest quality and accuracy in all packaging and brand materials
- Reduce errors and rework.
We also understand why you are so driven to achieve these objectives. A 2004 study from AMR Research discovered that 70% of consumer purchase decisions are made in-store. Getting consumers to pick your product is tougher and the window of opportunity is smaller.
Packaging has evolved as a key vehicle for generating the greatest impact on brand identity. No surprise you want to focus your innovation efforts on it. But too often the burden of tight budgets, fewer hands and the lack of a technology platform to help manage your brand marketing and packaging efforts, interferes with the time reserved for innovation. Instead of breakthrough designs, you have to make sure your converter has the right version of the product carton. And, verify the label is rechecked one last time.
The Paxonix web-based solution, PaxPro, helps you manage these critical but time consuming tasks. It streamlines the branding process from ideation, to the approval and repurposing of your brand assets, including management of packaging-related specifications. By streamlining the mundane steps associated with brand asset development and re-use, brand marketers and packaging departments are free to innovate and differentiate their products. For example, you'll spend more time on strategic efforts like increasing shelf impact and less on things like investigating bottlenecks in the approval process.
You will also enjoy greater regulatory compliance. According to statistics provided by the United States Food and Drug Administration, in the food, beverage and pharmaceutical industries, over 51% of all product recalls in a typical six month period were the result of mislabeling. PaxPro provides the audit and history necessary to remain compliant with FDA regulations such as 21 CFR Part 11 as well as Sarbanes Oxley. Less worry about these regulatory necessities means more time to spend on the things you are best at, strategic differentiation and meeting customer needs.
To learn more about how PaxPro can help, click here.
