Media Coverage
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Packaging Innovation
by Lori Castle - Consumer Goods Technology - February 2008
As consumer goods companies are increasingly rushing to get new products to market, they may instead be sacrificing true innovation.
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The Net Effect of using Technology to Connect to Contract Packaging
by Kent St. Vrain - Packaging Strategies - January 30, 2008
By leveraging a digital workflow and project management tools that enhance the communication between brand owner and contract packager, partnerships can be solidified.
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Today's Digital Asset Management Systems Morph to Process Management for Packaging
by Noel Jeffrey - Package Design Magazine - January 2008
In the last couple of years a different understanding has developed about digital asset management. People understand that it's necessary but it's not sufficient.
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SaaS: A View from the Front Lines
by Kent St. Vrain - The Sterling Report - December 2007
Both buyers and sellers are adapting to new web-based application tools.
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A Word to the Wise: Do You Have the Tools for Fast Holiday Package Turnarounds?
by Kent St. Vrain - Package Design Magazine - November 2007
Packaging has evolved as a key vehicle for generating the greatest impact on brand identity and is the critical component to help push product for the holidays.
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A New Prescription for Global Labeling and Packaging Operations
Pharmaceutical Crossing - November 2007
The pharmaceutical industry is under tremendous pressure to deliver safe, effective, and increasingly lower cost medical treatments and therapies. At the same time, pharmas are faced with equally daunting pressures from government regulators and public health safety organizations regarding complete, reliable, and fully documented packaging standards, consumer instructions, label warnings, and other safety controls.
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Premium Innovation
Consumer Goods Technology - September 1, 2007
Yousef Zaatar, vice president packaging, Bacardi Global Packaging - Americas, says, "We start by looking at what is already available in the market because innovation is not simply a 'me too' concept. True innovation creates a need for the consumer.
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Can Technology Sweeten the Bitter Taste of Compliance?
by Kent St. Vrain - July 30, 2007
According to statistics from the U.S. Food and Drug Administration, in the food, beverage, and pharmaceutical industries, more than half of product recalls in a typical six-month period are the result of mislabeling.
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Consumer Goods Technology
Branding and Packaging: Process ripe for improvement and automation
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Paxonix profiled by US Exec
Digital workflow solutions: Paxonix makes packaging decisions easier to manage
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Pharmaceutical and Medical Packaging News
Proof Positive - automated proofreading systems look for deviations in content by comparing two or more documents.
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PharmaManufacturing.com
Like adolescents, compounds in Phase III require nurturing, but a “real world” approach.
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Healthcare Packaging
Kent St. Vrain reports on Six Sigma benefits, economic justification, and streamlining the process of getting product more quickly to market.
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Pharmaceutical Commerce
Package inserts (PIs) are a crucial link between the pharmaceutical manufacturer, physician and patient. Even though they are physically a small part of a drug’s packaging, a misprinted or misapplied PI can grind a blockbuster product’s distribution to a halt.
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Innovation in Private Label
For many private label brand owners, increases in market share are directly attributable to packaging that catches the consumer's eye.
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Packaging for Brand Growth
Studies have shown that in categories where products are equal, the first product to reach the market gains 25% more sales.
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Global Vision and Paxonix align for pharmaceutical solution
Global Vision (Montreal, Canada), a leader in the design and delivery of automated proofreading solutions, has announced a strategic partnership with Paxonix, a MeadWestvaco company offering brand and packaging asset lifecycle management software. By combining Docu-Proof and PaxPro, packaging and brand managers will get a single platform for package management.
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Change Management Principles Guide Packaging Design and Documentation
Up-to-date information systems offer savings in the time and effort necessary to generate packaging designs.
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Innovation in Private Label
For the private label sector, successful innovation may very well be defined as the ability to take exiting products into new consumer arenas that are ripe for growth. Since you are not changing the product, the differentiator becomes the package itself.
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Packaging is More Than a Wrapper
It's no secret that complying with many packaging regulations burdens medical-device manufacturers. Packing is more than a wrapper. In a nutshell, the package's structural integrity must contain and preserve the product until use, and accurately describe its benefits and warnings.
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PLBuyer: The Newly Named Brand Owner
As retailers continue to derive competitive advantage and great margins from signature products, the concept of simply adhering a label to an existing consumer packaged good container is not enough.
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Match Game: The Packaging Version
Matching a product with a box should be a simple task. After all, people have been sending things in corrugated cardboard for 116 years, and the entire packing and shipping process is increasingly optimized and automate.
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Packaging Software - What the User Sees
Software products have been created to build accuracy, efficiency, speed, and cost savings into many areas of the packaging industry. It's easy enough, given distance and perspective, to see the benefits of these applications. But what are they like for the professionals who use them? We present a few example.
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Research, Workflow, and Design Tools Versus Creativity
The proliferation of computer and web-based tools has been a productivity boon for package designers. Consumer goods companies are also expecting faster and faster turnarounds from idea conception to product launch. The combination of the two forces is affecting how designers approach their craft, and how consumer goods companies view design.
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Private Label: Through a New Lens
As you continue to build out your store brand offering your role as "brand owner" will continue to evolve, as will the practices and tools you need to compete.
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Total Package
Packaging and labeling compliance will constantly change your business — perhaps even challenge it. Why not use it to gain an edge over the competition
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Integration Of Critical Data
Paxonix, Inc., has announced the release of version 3.1 of their PaxPro software solution.
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Software service streamlines packaging process
Allergan recently began to streamline its international labeling business across 32 locations with PaxPro.
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Packaging software lights up speed to market
Philips Lighting, Somerset, NJ, engages new fully integrated PaxPro software solution from Paxonix.
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Direct to Consumer: Perfect Package
Packaging can strengthen brand identity and increase patient loyalty and compliance.
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Marketing, Meet Technology
When information is embedded in software, the entire process of development becomes more efficient and measurable.
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Online Proofing - Make Mine Soft-Serve
Soft proofing technology can do the job, but its success depends largely on good discipline and the printer-client relationship.
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The Value of Technology in Managing Brands
At a recent branding conference in New York, I made a joint presentation with a well-known branding consultant who has 35 years of experience with more than 100 brand categories under his belt.
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Blue Diamond Growers to Use Paxonix
Blue Diamond(R) Growers and External Partners to Use Paxonix(R) Collaborative Software to Manage Digital Assets and Workflow Management for All Packaging Design Projects.
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Giving a DAM
It has been suggested that packaging and advertising will mount the last defense of ink-on-paper against the onslaught of digital and virtual technologies. Try packaging a box of Wheaties on CD-ROM or wrapping a birthday gift in a graphical user interface. Now that the drama has subsided, the rhetoric.
