Press Release
Paxonix unveils integrated brand and packaging asset management solution
PaxPro 3.0 Empowers Creation Of Mission-Critical, Packaging-Driven Strategies to Improve Time to Market and Increase Brand Equity
Stamford, CT (May 16, 2005) — Paxonix, a MeadWestvaco company offering brand and packaging asset management software, today announced the release of PaxPro 3.0 for consumer goods and pharmaceutical companies. PaxPro 3.0 is a comprehensive solution for managing brand and packaging assets throughout their lifecycle, enabling companies to better track the revenue, expense, and profitability associated with getting products to market.
PaxPro has enabled us to solidify a best practices approach to package and label design and regulatory compliance, says Christine Sheehy, vice president of operations for Three Rivers Pharmaceutical Company, a developer of generic prescription drugs. Our goal is to reduce the costs associated with the treatment of diseases while maintaining the highest standards for manufacturing and distribution. The robust functionality available through PaxPro is a critical factor in our success.
The physics of marketing have greatly changed over the past ten years. In a world no longer primarily influenced by mass media, packaging has evolved as the vehicle for generating the greatest impact on brand identity, says Kent St. Vrain, vice president of sales and marketing for Paxonix. A process for optimizing the management of brand assets is now a compelling necessity for all businesses. Paxonix understands these needs and our solutions are designed specifically to help marketing and branding executives create and manage more effective and profitable campaigns.
PaxPro 3.0 provides tools for digital asset management, workflow and collaboration, project management, visualization and soft proofing as well as specification management all built on a common foundation of best practices. PaxPro 3.0 has proven to provide return on investment by stripping time and cost out of the brand marketing and package development processes. Major features of PaxPro 3.0 include:
- Enhanced user interface for quicker access
- Robust connections from SAP financial data to PaxPro
- Improved integration of the optional specification management module to common supply chain interfaces
About Paxonix
Paxonix, a specialized division of MeadWestvaco, the $6 billion leader in the packaging industry, offers services and technologies to help branding professionals responsible for sharing and tracking the revenue, expense, and profitability of product lines to create and manage cost-effective, end-to-end branding and packaging processes. Paxonix works with customers within the pharmaceutical, health and beauty, consumer package goods and food and beverage markets to make package design a cost-effective means of enhancing brand value. In addition, Paxonix ensures all regulatory, environmental and company specific compliance requirements are fully met through the packaging process.
For more information about Paxonix and MeadWestvaco's decades of experience in helping shape branding initiatives for thousands of leading companies, please visit our web site at www.paxonix.com.
Susan Roberts
Paxonix, Inc.
617-964-4790
susan.roberts@paxonix.com
Peter Wilson
Horn Group
781-356-7156
pwilson@horngroup.com
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